THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION

What is SEO?

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both.

Benefits of SEO.

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.

Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

What Search Would Be Like Without SEO?

Without SEO, it’s hard to say how we would ever find websites, businesses, or the information we seek on a daily basis. The search engine results would be too easy to manipulate, and as users, we would have to look much longer and harder to find valuable sites instead of the ones simply manipulating the results to get to the first page.

Basically, SEO is important because it ensures that typical people don’t have to search for more than a few seconds to find the information or products they want. It establishes a sort of “natural order” online that would be missing without it.

Marketers Believe SEO is Crucial

Additionally, many marketers find that SEO is crucial to their work. This chart shows that 50% of marketers believe SEO is the most effective digital marketing strategy.

Most effective digital marketing tactics

As you can see, SEO is very important—and without it, you might even be spending too much money on other marketing activities!

Need help with your SEO, marketing manager? Check out our SEO Guide for Marketing Managers to start driving more site traffic, leads, and revenue!

Is SEO Important for Every Kind of Business?

If you're reading this article, you may be wondering if SEO is really all that important for you. You may have a business in an industry where there’s little to no competition, so you might already be ranking #1. Or you may be struggling to rank at all, and are wondering if there are options other than SEO out there to get you the visibility you need.

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success. In fact, even if you are the only one in your industry, SEO is still important.

As a digital marketer, I have used so many SEO tools to manage my client’s project. Today I will share my experience of using SE Ranking. This is an all-in-one SEO Software. Let’s check out the whole SE Ranking review and go ahead to subscribing to this great SEO Software. I am using this SEO tool from the beginning of my career and I discover it has some incredible features, let’s reveal them.

As you can see, literally you can do all SEO tasks with this 360° all-in-one SEO tool. I will explain each option one by one, let’s start with…

1. Keyword Rank Checker (Rank Tracking)

In this SE Ranking Review section, I will discuss SE Ranking’s keywords rank checker. When it comes to understanding SEO performance, one of the core factors in SEO to identifying the performance of the keyword. And this is possible through apt keyword tracking tools for monitoring the rankings while implementing the right SEO strategies.

The top-notch keyword rank tracking tool should be on the top list if you wish to provide a keywords report to the client. It is applicable to all digital marketers. SE Ranking can do this time taking keywords checking job in a few minutes. This tool focuses on offering you apt and accurate rankings.

This tool offers a version of signup for a free trial with all features. Join now.

Website Adding Process on SE Ranking

Post signing in for the first time, you will be asked to create your first project.

SE ranking dashboard

This is the dashboard, where you can acquire all the features. Most of all, you can review and monitor your real-time rankings regularly. Let check how you can add your first project on SE Ranking.

To add a new website you have to fill up a few pieces of information about your project and it has a total of 5 steps. In the very 1st step you have to put the project name, website URL. Next, it will ask to add your targeted keywords, you can add up to 250 keywords.

Add keywords on SE ranking

In the 3rd step, you have to choose your search engine and its location. You can choose up to 3 search engines. For Google, you can choose its location, languages, and can turn it on or off for Google map results.

Choose search engines

Now you can add up to 5 competitors here.

In the last step, you can add your Google Analytics and Google Search Console accounts to track all statistics in one place. With the commencement of understanding and tracking the keyword rank, you will directly get to add features without any hidden glitches. Other specifications involve Reports – this lets you gain detailed information about your team and clients. This tool lets you garner more specifications for implementing SEO strategies.

Furthermore, there is a stop and continue keyword rank tracking feature. This will let you focus on specific keywords or click All Rankings and garner access to the same. You can even combine all of the keywords for tracking them all together without any loopholes. Now you can do SEO audit, competitor analysis, keyword rank tracking, and many more with SE Ranking to enhance the online presence!

2. SE Ranking Review – Keyword Suggestions Tool (Research)

Keyword Suggestion Tool by SE Ranking

You will find this option under the tools. This Keyword Suggestion Tool will help you by suggesting the best suitable keywords that can generate more traffic to your website.

To generate keywords suggestion follow the below process…

SE ranking keywords suggestions tool

Open Keyword Suggestion Tool.

Select a SOURCE as per your choice out of SE Ranking internal database and Search engine suggestion.

Select Country Database.

Enter Your Keywords.

Hit the Start Search button.

After hitting the search button you will discover Similar keywords, Related keywords, and Long-tail keywords along with their search volume, competition, and many more metrics.

I have searched by “SEO” let’s see the result.

SEO search result

3. SEO/ PPC Competitor Research

It is the tool that entitles you to monitor the amount of organic traffic and paid traffic to understand your competitors. Organic and paid traffic research. As you can see, you have the opportunity to track your competitor’s organic traffic, ranking as well as paid traffic with ranking changes and Ads history.

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SE Ranking Website List

Once you have updated the database, tracking keywords ranking becomes easier. Just review them through the Dashboard by clicking on the ranking button. You can further change the options by clicking on the gear icon.

SE Ranking Buttons

Once you click the website, head to the website overview to see the keywords and their rankings. You have a myriad of options to select for a detailed overview of the data for enhanced monitoring of the specifications. Well, you can delve deeper into the analytics process post the linking of your website directly to Google Analytics. You can overview the traffic and the other reports that garner the information you are looking forward to.

Performance of Analytics

You can conduct a competitive analysis. Yes! You can work like a pro of understanding your competitor’s keyword ranking for embellished comparison. Getting in and your competitor’s search will feature efficient results.

Tools’ Competition

One of the important features of the tool is the Website Audit feature. You could review and analyze your website for proper evaluation of the website’s performance. Different techniques and plans will help with the improved working of your website.

Exploring Backlinks

Backlinks explorer entitles you for checking the different backlinks for the website. You will be able to review how many valid and invalid links you have.

Also, you can monitor your backlink profile.

New Backlink Checker Account Limits Update

SE Ranking announced new backlink checker account limits in May 2020. Now you can analyze more website backlink profiles under any subscription plan offered in SE Ranking: Optimum, Plus, or Enterprise

SE Ranking is an All-in-one SEO Tool.

With this tool, you can do competitors’ analysis and can track your keyword's position.

SE ranking

Accurate Keyword Rank Checker

Comprehensive Website SEO Audit

Competitor SEO and PPC Research

Backlink monitoring

SE Ranking is an all-in-one SEO software, with it, you can do SEO audit, competitor analysis, keyword rank tracking, and many more to enhance the online presence of your website or client’s website.

4.8

Start Free Trial Now

SE Ranking Review – Pricing Plan

SE Ranking offers 14 days of a free trial. After that, you have to choose a plan based on your requirement as they offer a customizable plan.

They have a total of 3 plans named – OPTIMUM, PLUS, and ENTERPRISE.

These plan price customized based on Ranking checking frequency (available – Daily, Every 3 Days, and Weekly) and subscription periods (1 month, 3 months, 6 months, 9 months, and Annual)

You don’t need to have or apply a coupon codes to get their discount. As SE Ranking discount (5%) is applicable from 3 months subscription.

You can get up to a 60% discount from SE Ranking. Their Optimum plan starts at $18.60 per month, per user which is the minimum starting price. And their Enterprise plan’s maximum price is $189 per month per user. My recommended plan is PLUS (select WEEKLY and ANNUAL) that you can get at a 60% discount. So, if you planning to subscribe to this tool why not start with a free trial as this cloud-based SEO software offering it.

Is SE Ranking a good SEO tool?

Yes, this is a user-friendly best SEO tool available in the market. If you are a beginner or expert in the SEO industry just signup with their 14 days trial account to give it a try. By using this tool you can improve your SEO performance and track your competitors.

Is there any SE Ranking’s alternative SEO tool available?

Yes, there are so many alternatives available out there. For me, SE Ranking is my best handy tool when I do keyword tracking, competitor analysis, and other SEO tasks. Still, if you looking for the SE Ranking’s alternative SEO tool, you can consider…

a) SEOprofiler

b) Semrush

c) Ahrefs

SE Ranking vs SEMrush

SE Ranking best for beginners blogger, internet marketer, and small business in terms of price and features, On the other hand, SEMrush is suitable for everyone (bloggers, freelancers, and all types of digital marketing agencies).

SE Ranking helps me with accurate keyword results for my websites. Also, I love their report builder as it’s saved my time. By using this tool you will get accurate keywords reports, SEO On-page, and competitor details. With the help of these analyses, you can enhance the entire performance of your SEO effort.

SE Ranking is a tool where you can rely on the features without having any second thoughts in mind.

SE Ranking

No one ever wants to do search engine optimization, but everyone wants the results of good SEO. We all want to see our websites at the top of Google, soaking up the searches and bringing in streams of free customers. But those customers are never free. They’re always the result of hard work spent researching keywords, building backlinks, and trying to improve rankings. That’s work that’s never fun, so anything that can make the task faster and simpler is always welcome. SE Ranking does exactly that.

First, the results are known for their accuracy. The company’s customers include professional SEO consultancies because they know they can rely on the reports (that they can generate complete with cover, summary, and table of contents with a click). It’s an obvious point, but in the search for an SEO tool that’s comfortable to use, it’s all too easy to take the accuracy for granted. With SE Ranking you usually can.

Those results can also be updated constantly.

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You can set the periods you want to receive reports, and you can also check your status several times a day… if you’re that impatient. SEO audits produce colorful charts with the effectiveness of different SEO categories for a keyword on a page clearly marked. It takes just a glance to see where a page is coming up short.

A dropdown menu at the top of the page opens up a long list of tools, including competitor research, a keyword suggestion tool, a search volume checker, a backlinks explorer, and more. Users can check placements across multiple search engines and can even examine how keywords are doing in particular markets.

While that’s very useful for professional SEO firms working with clients appealing to local markets, it also makes it easy for anyone to create pages targeted locally and make sure that they’re rising up the SERPs.

SE Ranking

All of those features are useful, but SE Rankings also has a couple of outstanding features. First, it’s very easy to use. The platform is clean and straightforward, an important consideration for something as complex and challenging as SEO.

The ability to use an SEO tool without having to look at a tutorial video is not a small feat. And the other feature is the pricing. SE Rankings starts with a two-week free trial, but pricing can be as low as just $7 per month and rises to enterprise-level costs.

SE Ranking appeals to everyone from the owner of a single website to a consultancy managing multiple sites.

Top

SE Ranking is, comfortable, easy to use, and flexibly priced. It’s accurate and will show you exactly the effectiveness of your SEO work.

PROS

A complete range of SEO tools and reports.

A clean design and easy to use.

Localized keyword reports.

CONS

Some features have to be bought in addition to the subscription.

The comprehensive reports can take time to produce.

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