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STRATEGIES AND TIPS TO PROMOTE YOUR YOUTUBE CHANNEL

  • Writer: McBusiness
    McBusiness
  • May 24, 2021
  • 8 min read

Creating A Viral Video


Many people believe creating a video is far too technical or complicated, and

they’d never be able to manage it on their own. In reality, nothing could be further

from the truth. Creating a high-quality video presentation is actually quite simple

when you know which tools to use, and how to create a style, flow, and voice for

your video that will be well received by your target audience.



In this section, you’re going to learn some easy ways to create your own videos

even if you don’t currently know the first thing about doing so.

Before you take a single step to create a video, think about the purpose of your

video. What exactly do you want this video to achieve? You absolutely must

include a call-to-action in your video. Otherwise, the video isn’t going to be very

effective for marketing purposes. The trouble is, if you don’t think about your

video’s purpose, you won’t know what your call-to-action should be.


Here are some things you might want to accomplish with a video:

1. Lead capture (list building)

2. Branding & Authority building

3. Selling products & services

4. Driving traffic to a blog or website

5. Affiliate promotions & third party offers

Once you have defined your video’s purpose, you’ll be able to craft a proper call to-

action that effectively encourages people to take the action, such as visiting

your website and buying your product or signing up for your newsletter.


Creating a Script


Before you get started, you might want to create a script for your video. The

the script should be around 200 words or so, but it could be longer or shorter

depending on what type of video you’ll be creating.

This script is important because it will be used for:

1. The voiceover, whether you create it or outsource it.

2. Any text or captions you place on the screen in the video.

3. Estimating the approximate length of the video.

4. The creation of the sequencing of the video.

Spend time on the script, because not only will it be used for all of the important

aspects above, but it will also make or break the effectiveness of your video!


Types of Videos


There are many types of videos you could create, but we’re only going to discuss

a few of the easiest types. This will get you to create videos quickly and with

minimal training.


Talking Head


A talking head video is your typical video in which a single person (or sometimes

a group of people) stands in front of the camera talking. This type of video is

quickly losing favor on YouTube because it’s one of the most popular types and

sometimes it isn’t very engaging. This is especially true if you don’t have a really

good on-screen presence.

Of course, if your video’s purpose is to brand you, specifically, you will probably

want to appear on camera for at least part of the video!


Perhaps the easiest way to create your own talking head video is to use a quality

cell phone to record your video. There are many different video-sharing apps that

will allow you to upload your video immediately after creation. However, you’ll

want to make sure you can add your URL to the video before it’s posted, along

with some sort of call-to-action.


Screen Capture Videos


Screen capture videos are very simple to make with software like Camtasia (PC)

and Screenflow (Mac) will let you record your computer screen while you talk into

a microphone. This type of video is excellent for demonstrating software,

showing how to use certain websites, etc.


Optimizing Your Video for Top Ranking

The most interesting and useful video in the world isn’t going to be effective if no

one ever sees it. People won’t just magically find your video, no matter how

much you may wish them to.

Instead, you must focus on promoting your videos in order to drive traffic to them.

There are several important ways to do this, and we’re going to take a look at a

few of them now.

WARNING: Do NOT upload your video without reading this section FIRST!



Video Titles & File Names


First, make sure your video’s filename contains your main keyword phrase. Let’s

say you’ve created a video that focuses on the keyword phrase “ice fishing for

beginners”.

You might want to name your file icefishingforbeginners.mov or

icefishingforbeginners.avi or whatever other video file format you’ve used. This

filename will not be listed publicly, but it will be used as a ranking factor, so this

is an important step!


There’s a trick you can use to boost your ranking even further when you submit

your video. It’s called “title stacking”. In this trick, you use the same keyword

with slight variations twice within a single title. This will get you double

relevancy in YouTube’s search!

Using the ice fishing example, you might make your title:

Ice Fishing for Beginners: Tips for Beginning Ice Fishers

This is an extremely powerful trick that will bring vastly more traffic to your video

then it would otherwise manage to get!


Keywords & Tagging

One very easy way to get tags for your videos is to search YouTube for your

primary keyword phrase and write down all of the tags from the top 3 videos that

show up for your search.

Instead of spending precious time agonizing over which tags you should use, you

can find out exactly which tags are most effective for your primary search

keyword!



Descriptions

One of the most important things to remember about your description is to

include a link to your website in the very first line of your description. This makes

it easy to see. Don’t forget to include the HTTP:// in your URL or the link won’t be

clickable.

Within the description, you can paste the script you use for your video. This script

should be packed with relevant keywords, so it should be very helpful for your

SEO.

Finally, paste a link to your video at the very end of the description, because if

your video is scraped for use on another website, you’ll get a free link back to

your video which will boost SEO and traffic to it.


Captions & Annotations

YouTube allows you to use captions and annotations in your videos. Just click on

the plus sign on the right side of the video player on your own video pages. You

should add just a couple of short annotations to each video. Don’t go overboard

and DO NOT stuff keywords into your captions or annotations. Just use one or

two keywords in a way that makes the caption useful.


USE TUBEBUDDY, THE BEST YOUTUBE GROWTH TOOL

What is TubeBuddy?

Basically, TubeBuddy is a browser extension this is to be had for maximum browsers, inclusive of chrome, safari, and edge. Moreover, it's miles a YouTube licensed extension, because of this that you do now no longer want to fear approximately protection as it works in line with YouTube recommendations.

Anyone who has a YouTube channel can use this device totally free. Although the paid model of the device is likewise to be had that includes a few extra top-class functions.



TubeBuddy is a self-investment enterprise, in which manner they don’t rely upon any investor, because of which TubeBuddy constantly remains consumer-pleasant.


Is TubeBuddy really well worth it?

Well, it without a doubt is. And that is coming from a totally well-known YouTuber who received over 1 million subscribers in a span of 1.five years. It became all way to TubeBuddy. TubeBuddy facilitates you to apprehend the YouTube set of rules and tells you which of them one's content material works higher with the target market.



It offers you a higher YouTube search engine marketing knowledge. Shooting withinside the darkish even as looking to make something for yourself is by no means an excellent alternative, and without this effective device, you're basically doing this.


Is TubeBuddy secure?

This TubeBuddy assessment highlights this factor. With TubeBuddy, there may be actually not anything to fear approximately. Tubebuddy is a one hundred% YouTube licensed extension. This manner's miles absolutely secure to apply and won’t be a danger in your private or expert development.


How to apply TubeBuddy?

You can begin with the aid of using going to their legitimate internet site Tubebuddy, after that you want to click on thedefloration unfastened on chrome button.” This will redirect you to the Google Chrome extension web page. On this web page, you must locate an icon at the pinnacle proper nook that reads “upload to chrome.” You want to click on this icon.

After doing this, you may be capable of seeing a new TubeBuddy icon gift at the pinnacle proper nook of your display. Once this setup is finished, you want to go to YouTube. Now, in case your YouTube channel is now no longer related efficaciously, a caution signal will pop up and ask you to re-hyperlink your channel. Once that is achieved, you must see a brand new TubeBuddy drop-down panel while you visit YouTube.


Isn’t it quite easy?



Is TubeBuddy unfastened?

Now, the TubeBuddy extension is unfastened, and it consists of all fundamental gear. For greater particular functions, there are plans which variety from $nine – $ forty-nine consistent with month.

Interesting reality: it additionally gives a reduction of as much as 50% in case your subscribers are much less than one thousand. So diverse plans consist of the seasoned plan, that's nine$ consistent with month. This is a giant improvement from the unfastened plan, and aside from diverse different functions, the keyword explorer and counseled tags are now no longer constrained.


Then there may be the supermegacelebrity plan, which prices $19 consistent with the month. This plan will provide you with the majority of processing gear, for you to assist you to accelerate your system. It can even mechanically end many obligations for you.

Finally, TubeBuddy gives the legend plan, that's $ forty-nine consistent with the month. This is TubeBuddy’s top-class plan. A/B trying out is a key function that includes this plan. It additionally lets in thumbnail comparisons for higher overall performance. All those plans are without a doubt really well worth your funding, thinking about your stage of vlogging. Considering your sales, startup, and competencies, you may select the plan you want! And yes, each plan will make your channel develop greater and assist you're making extra cash.

Do you've got any present YouTube channel, or contemplating beginning one?



Then there are excessive probabilities you need to pay attention to approximately TubeBuddy. But you haven't any concept of what its miles and the way it works?

Then don’t fear in this text, we are able to do an impartial assessment of the TubeBuddy and inform you the whole thing you want to understand approximately this device. Growing a YouTube channel is tough, and that is what the TubeBuddy lets you. It includes a few effective gears that could manipulate, optimize, and develop your YouTube channel. Below we've got mentioned a number of its maximum essential functions and pricing of Tube Buddy. To examine this text until they give up.


Tube Buddy Pricing


TubeBuddy comes with each unfastened and paid plan. However, unfastened plans include a few restrictions. But in case you are simply beginning out together along with your YouTube channel, then the unfastened plan is quality for you.

TubeBuddy provides 3 paid plans, which might be as follows:


Pro: This plan’s fee is $nine consistent with month for a month-to-month bundle and $7.20 consistent with a month for every year bundle. With this plan, you get the right of entry to Productivity Tools, Thumbnail Generator, Tags, and Keyword Research.

Star: This plan’s fee is $19 consistent with month for a month-to-month bundle and $15.20 consistent with a month for every year bundle.


With this plan, you'll get the right of entry to all Pro bundle gear plus Bulk Processing, Monetization Tools, Advanced Scheduling, and Card/Endscreen Templates.

Legend: This plan’s fee is $ forty-nine consistent with month for a month-to-month bundle and $39.20 consistent with month for a year bundle. With this plan, you'll get the right of entry to Star bundle gear plus Video A/B Testing, Retention Analyzer, and Competitor Analysis.



Who is This Tool For?

Creators – Creators who need to develop their channels, have interaction with their target market & streamline their workflow can deployation it. This facilitates them to spend greater time developing new content material.

For Brands – Brands who need to recognition greater on efficient paintings and develop their enterprise on YouTube concurrently.

For Agencies – Agencies can take gain of this device with the aid of using dealing with their customer’s channels with ease.

For Networks – They can provide TubeBuddy to their companions for fulfillment.

TubeBuddy Pros & Cons


Pros

Packed up with such a lot of wealthy functions.

Enables you to evaluate your channel with your competitor.

Affordable plans.

Provides an unfastened plan to apply the device.


Cons

Sometimes make your browser laggy.

Need to pay for a couple of licenses for a couple of channels.

 
 
 

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