SEARCH ENGINE OPTIMIZATION TECHNIGUES AND TIPS
- McBusiness
- May 25, 2021
- 11 min read
SEO (Search Engine Optimization) Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since by marketers around the world to create online traffic streams today.
The Research
You will need to find what keywords are the most sought after in your niche and target them in your web content.
That way, when the majority of people search for something on the net, everything will lead to your website J
The best place to do your keyword search is at Google Adwords Tool
https://adwords.google.com/select/KeywordToolExternal
The winning formula for good keywords are:
1) High search volume
2) low competition
As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword. If you want to check out your competition, get the Google toolbar and see what are the “page ranks” for search results are on the first page.
These keywords and key phrases will then be targeted to draw you massive free traffic via SEO. There are also long-tail keywords which are longer key phrases with fewer search volumes but virtually no competition. These should be targeted as well.
The Basics
There are two types of optimization techniques: On-site optimization and Off-site optimization. Onsite optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches.
Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail about later.
The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front.
People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!
Onsite
The first thing you must know is keywords. In short, every page should have about 2-5% keywords density. So sprinkle your keywords where it’s due but don’t overdo it.
For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph, and also at least once in the body.
Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases).
Also, onsite linkages are highly recommended. Meaning, you should link blog posts and pages together if they are relevant. These small steps contribute to SEO and should be applied when convenient.
One more thing about on-site SEO, people say that images don’t contribute to SEO. I beg to differ. Images should be given alternate texts or descriptions. You can also link images to blog posts.
Stick to these good practices and you’ll be on your own to free traffic,
Offsite optimization deals with the stuff outside your website that can contribute to SEO. One of the main components of offsite optimization is getting backlinks. Backlinks are one of the main components of offsite optimization.
Offsite
A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. The key is to get as many high page rank, RELEVANT websites linking back to you.
Quality over quantity, Nuff said.
So it would be a good idea to scout around your competitor's websites and request a link exchange.
Another important component is social interactions. As I said, Google’s algorithm changes from time to time, and recently they implemented a new ruling that social interactions are important for SEO. This could be things like sharing on Facebook, Twitter, comments, etc.
The world is connected to everywhere now, not a stand-alone component.
Okay, so we have covered the basics of SEO domination. Let’s look at some advanced techniques for boosting your Page Rank.
Tagging, Categories & Organizing
Have you written a blog post on a blogging platform before? Tagging, categorizing, and organizing your blog posts come a long way and can greatly improve your SEO rankings.
Related Pages Plugin
Plugins like these work great if you are blogging and help users navigate your site better, as well as create a ton of onsite links within your website.
Speak a different language.
Did you know that many other people are searching for information in other languages? You’d probably get a much higher ranking targeting a different language.
Create a Mini Sitemap
This is great for helping people (as well as Google spiders) navigate your map and creates tons of mini links.
How Does SEO Work?
SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines—which is why it’s called “search engine optimization.”
There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on. On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links.
It takes time, knowledge of SEO, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines. If the collective power of your site or an individual page’s SEO is more powerful than all others, with regards to a specific query, you’ll rank #1.
Because SEO involves so many ranking factors, you can think of the #1 site as winning a triathlon of sorts. In a real triathlon, the winner of the running portion is not necessarily the winner of the entire race – and so it is the same with SEO.
The site with the most links, the most pages, or the most visitors is not necessarily the #1 site. Their overall performance determines who comes out on top.
SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefits. Here are some SEO marketing mistakes you should avoid at all cost:
1) Over-doing the keywords. If you put too many keywords in your article for SEO purposes, you’ll end up coming off as spam by Google and this will hurt your rankings.
2) Dabbling with black hat SEO techniques. These techniques are bad and can get you banned or “Google Slapped” so that you will never get a good ranking.
3) Not having good coding. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings as well.
4) Becoming a link farm. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link getting software” you’re doomed.
In short, success in SEO marketing lies in adhering to good SEO practices and avoiding silly mistakes. There are no shortcuts to success! Don’t forget, content and are king so you have to place a huge focus on those as well, while not overlooking the small stuff.
SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts.
The process to traffic building via SEO marketing is a long one, and you’ll have to consistently produce good web content which meets standards and also is up to date with relevant information.
So how does one generate passive traffic through SEO? There are a few ways. For one, you can hire a ghostwriter to post articles for you. This cuts you out of the equation and can give you more time to focus on the marketing aspects of your business.
You can also pay to have your blog posts featured on websites or directories. This is a faster way to get a boost in your traffic by having your featured article put in front of the website.
Another way is to hire an SEO consultant to optimize your web content so that the SEO will bring in long-term steady passive traffic for your website.
Finally, you might consider collaborating with someone. That someone will do the SEO portion while you focus on the other aspects such as creating products, marketing, etc.
Remember, you don’t have to do everything yourself.
WHAT IS THE BEST SEO SOFTWARE?
SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects. SE Ranking is perfect for small business owners, SEO pros, and agencies. The software provides a complete set of tools for keyword position tracking and keyword research, website audit, competitor analysis, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more.
Besides standard SEO tools, the system offers a set of additional features such as White Label, Social Media Management, and a Marketing Plan aimed at bringing your professional digital services to a whole new level. All on one platform within the same user-friendly interface. For more information, please visit seranking.com
I've used a number of SEO suites over time but never felt like I utilized them enough for what I was paying. After searching around for different platforms I eventually stumbled upon SE Ranking. It not only had most of the capabilities of the larger name suites, but the pricing was considerably better as well.
I signed up for a demo, chatted a bit with the person hosting the demo, and was sold. I signed up for a yearly plan and have zero regrets.
It has everything I need to monitor and find action points to improve the internet presence of my website so I don't need other tools alongside SE Ranking. This saves me time and money as I only need one tool. It is very affordable, especially if you only need to check your ranking occasionally.
I absolutely love the White Label feature that comes with SE Ranking. It's easy to use and my clients can access their own dashboard and reports easily! The ability to do keyword, competitor, link, technical and geographical research within one dashboard is brilliant. The Marketing plans and social media options are also excellent- they really do help get businesses seen online.
SE Ranking is a friendly tool with a great UI. It has a full suite of tools including keyword research, keyword rankings, reports, and site audits. I love the Site Audit tool as it provides a thorough review of the site. I also love the report builder as it is easy to use and full of great features including scheduler and drag and drop builder.
SE Ranking Review – Pricing Plan
SE Ranking offers 14 days of a free trial. After that, you have to choose a plan based on your requirement as they offer a customizable plan.
They have a total of 3 plans named – OPTIMUM, PLUS, and ENTERPRISE.
These plan price customized based on Ranking checking frequency (available – Daily, Every 3 Days, and Weekly) and subscription periods (1 month, 3 months, 6 months, 9 months, and Annual)
You don’t need to have or apply a coupon code to get their discount. As SE Ranking discount (5%) is applicable from 3 months subscription.
You can get up to a 60% discount from SE Ranking. Their Optimum plan starts at $18.60 per month, per user which is the minimum starting price. And their Enterprise plan’s maximum price is $189 per month per user. My recommended plan is PLUS (select WEEKLY and ANNUAL) that you can get at a 60% discount. So, if you planning to subscribe to this tool why not start with a free trial as this cloud-based SEO software offering it.
Is SE Ranking a good SEO tool?
Yes, this is a user-friendly best SEO tool available in the market. If you are a beginner or expert in the SEO industry just signup with their 14 days trial account to give it a try. By using this tool you can improve your SEO performance and track your competitors.
SE Ranking helps me with accurate keyword results for my websites. Also, I love their report builder as it’s saved my time. By using this tool you will get accurate keywords reports, SEO On-page, and competitor details. With the help of these analyses, you can enhance the entire performance of your SEO effort.
SE Ranking is a tool where you can rely on the features without having any second thoughts in mind.
SE Ranking
No one ever wants to do search engine optimization, but everyone wants the results of good SEO. We all want to see our websites at the top of Google, soaking up the searches and bringing in streams of free customers. But those customers are never free. They’re always the result of hard work spent researching keywords, building backlinks, and trying to improve rankings. That’s work that’s never fun, so anything that can make the task faster and simpler is always welcome. SE Ranking does exactly that.
First, the results are known for their accuracy. The company’s customers include professional SEO consultancies because they know they can rely on the reports (that they can generate complete with cover, summary, and table of contents with a click). It’s an obvious point, but in the search for an SEO tool that’s comfortable to use, it’s all too easy to take the accuracy for granted. With SE Ranking you usually can.
Those results can also be updated constantly. You can set the periods you want to receive reports, and you can also check your status several times a day… if you’re that impatient. SEO audits produce colorful charts with the effectiveness of different SEO categories for a keyword on a page clearly marked. It takes just a glance to see where a page is coming up short.
A dropdown menu at the top of the page opens up a long list of tools, including competitor research, a keyword suggestion tool, a search volume checker, a backlinks explorer, and more. Users can check placements across multiple search engines and can even examine how keywords are doing in particular markets. While that’s very useful for professional SEO firms working with clients appealing to local markets, it also makes it easy for anyone to create pages targeted locally and make sure that they’re rising up the SERPs.
SE Ranking
All of those features are useful, but SE Rankings also has a couple of outstanding features. First, it’s very easy to use. The platform is clean and straightforward, an important consideration for something as complex and challenging as SEO. The ability to use an SEO tool without having to look at a tutorial video is not a small feat. And the other feature is the pricing. SE Rankings starts with a two-week free trial, but pricing can be as low as just $7 per month and rises to enterprise-level costs.
SE Ranking appeals to everyone from the owner of a single website to a consultancy managing multiple sites.
Top
SE Ranking is, comfortable, easy to use, and flexibly priced. It’s accurate and will show you exactly the effectiveness of your SEO work.
PROS
A complete range of SEO tools and reports.
A clean design and easy to use.
Localized keyword reports.
CONS
Some features have to be bought in addition to the subscription.
The comprehensive reports can take time to produce.
Overall, SE Ranking is a really solid search engine optimization and search engine marketing tool that gives you all the key data you'll need for a successful SEO project. ... But overall, SE Ranking is a very good solution that provides you with the key information you'll need to improve your search rankings.
I love the competitive research capabilities of SE Ranking. I can easily see historic search or display ads of the competition and derive their strategy from the information that SE Ranking provides. SE Ranking also has other great features like monitoring the health of a website and social media reporting. It saves my team a lot of time. The SEO improvement suggestions are great - you do not need to look around and try to figure out what to correct when you are working with a large website and thousands of pages.
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