SEARCH ENGINE OPTIMIZATION IMPORTANCE

1. What is an SEO Company?

An SEO company provides search engine optimization (SEO) to companies and businesses.

SEO is mainly the process of changing websites so they will “look” good for search engines like Google.

Once that has been achieved, a site will gain a top ranking on the search engine results pages (SERPs) which should lead to more traffic.

2. Do SEO Companies Really Work?

Yes, getting the services of an SEO company does work but like any other type of service provider, the results you will be getting depends on who you hire.

Optimization is a continuously evolving process and only the companies that keep up with the trends and changes like LYFE Marketing can deliver results.

3. Do I Need an SEO Agency?

Do I Need an SEO Agency?

Yes, as a business you will be better off with an SEO agency helping you out.

Keep in mind that businesses will have different SEO needs. If you are a local business, you need local SEO.

To meet those needs, you will be better off with a professional SEO company helping you.

4. How much do I NEED for the service?

The price of SEO services will depend on what is included.

It can range from $500-$2,000 but that would depend on what will be part of the service package.

Keep in mind that for SEO to be truly effective, it should be an ongoing project.

To give you an idea as to what will be included in our SEO Services, please visit our SEO pricing page.

5 Advantages and Benefits Of SEO For Your Website

If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice.

That’s because today, it’s an essential part of any successful marketing strategy.

But if you’re not familiar with this tactic, you might not be convinced that it’s worth your time or money.

And that’s why on this page, we’ll go over what is SEO in Marketing, the role it plays in marketing, and the five key benefits it offers your business.

Do You Know Exactly What SEO is in Marketing?

For starters, SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. If you’re not sure why this matters, just think about how you normally find the information you need during your everyday life. What would you do if you needed to replace your TV and weren’t sure which model to buy?

Where would you look if you were on vacation and needed to find a restaurant for dinner?

How would you go about researching your options for learning a new language?

If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google.

You’d search “best 55-inch tv,” “restaurants near me,” or “how to learn Spanish.” Then, you’d scroll through the results and click the one that seemed best suited to your needs.

how to learn Spanish

These results are based on what Google thinks will be the most helpful information to you, based on the keywords you entered.

But in many cases, the sites you see ranking on the first page didn’t get there by accident. They used SEO to help Google understand what their content is about. They also likely did extensive research to determine how users like you phrase your searches for specific topics so that they could optimize their page accordingly. And if you want your target audience to find your site, you need to do the same.

5 Benefits of SEO

So — SEO can help you improve your rankings in search engine results.

This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales. But if you’re not convinced, keep reading to learn five of the biggest benefits of optimizing your site for search.

1. SEO targets quality traffic

One of the biggest advantages of SEO is that it’s an inbound marketing strategy.

Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.

These traditional methods, like cold calling, spam emails, and interruptive ads, are done solely with the advertiser’s goals in mind. And many consumers find them downright annoying.

Inbound marketing, on the other hand, is much more customer-centric. Instead of interrupting consumers as they’re watching TV or listening to the radio, it involves creating helpful resources and making helpful information more easily accessible.

Then, when users are ready to spend some time researching your industry or learning more about their options for a specific type of product, they can find you on their own.

This is not only much more convenient for consumers but also results in more qualified leads for your business. In fact, in HubSpot’s most recent State of Inbound report, 59% of marketers said that inbound practices provided the highest quality leads for their sales teams.

2. You don’t need to pay for ads in SEO

Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query. This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.

Of course, researching and writing high-quality content requires an investment. That investment will either be in the form of time if you choose to create it yourself or money if you choose to hire a digital marketing agency to create it for you. But once you’ve made that initial investment, there’s no ongoing cost to keep attracting traffic to your content. You might need to update the page every few months, depending on the nature of the topic.

You also might need to add to and improve it if your competitors decide to target the same keyword.

But when it comes down to it, your valuable spot in search results is free of charge. This is a major difference from PPC ads, which involve a cost every time a user clicks and visits a page. To give you an idea of just how big of an advantage this is, just consider that the average cost per click (CPC) across all industries is $2.32. With SEO, you have the potential to avoid paying this amount and earn traffic to your site with no ongoing costs at all.

3. SEO gets more clicks than PPC

Although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page. It’s difficult to say why this is, though the most logical conclusion is that users trust Google’s algorithm. They know which spots advertisers are paying for, and they choose to instead visit the pages the search engine has determined to be the best. Of course, this is just conjecture. But regardless of the reasoning behind it, the fact is that the majority of the clicks for any given search go to an organic result.

4. SEO helps PR

Although SEO and PR may seem like entirely separate marketing strategies, you can use them together to maximize the results you see from each.

SEO PR content

The biggest connection between the two lies in link building.

Earning links from reputable websites is a main component of any SEO strategy. This means that one of the biggest parts of an SEO professional’s job is to identify opportunities for placement or coverage on industry blogs, news publications, and other relevant sites.

And considering that a PR strategy revolves around getting prominent publications and influencers to talk about your company, this presents a huge opportunity. When you use link-building research to find new ways to get your brand in front of consumers, you’ll be much more effective in distributing content to potential customers and clients.

5. You can move ahead of the competition

Today, SEO is widely considered a staple of any marketing strategy. In fact, 61% of marketers say that improving their SEO and improving their online presence is a top priority.

TOP PRIORITIES

This means that your competitors are likely already taking steps to establish high rankings in search results. And with an SEO strategy of your own, you can keep up with — and ideally, move ahead of — them to stay competitive within your industry.

WHAT IS THE BEST SEO SOFTWARE?

SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects. SE Ranking is perfect for small business owners, SEO pros, and agencies. The software provides a complete set of tools for keyword position tracking and keyword research, website audit, competitor analysis, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more.

Besides standard SEO tools, the system offers a set of additional features such as White Label, Social Media Management, and a Marketing Plan aimed at bringing your professional digital services to a whole new level. All on one platform within the same user-friendly interface. For more information, please visit seranking.com

Especially after the last update, the tools for Website Audit, Keyword Monitoring, and Lead Generation / White Labelling are one of a kind.

GET STARTED WITH SE RANKING

It's fairly simple to create a great-looking automated report for customers in regards to anything SEO. Also, it's easy to implement an automated website analysis tool for lead generation on your website. Altogether, SE-Ranking provides an incredible amount of features - and since the pricing is linked to the intensity of using its different aspects, it's totally affordable for small enterprises like ours, but easily scalable when growth is imminent.

I've used a number of SEO suites over time but never felt like I utilized them enough for what I was paying.

After searching around for different platforms I eventually stumbled upon SE Ranking. It not only had most of the capabilities of the larger name suites, but the pricing was considerably better as well. I signed up for a demo, chatted a bit with the person hosting the demo, and was sold. I signed up for a yearly plan and have zero regrets.

It has everything I need to monitor and find action points to improve the internet presence of my website so I don't need other tools alongside SE Ranking. This saves me time and money as I only need one tool. It is very affordable, especially if you only need to check your ranking occasionally.

I absolutely love the White Label feature that comes with SE Ranking. It's easy to use and my clients can access their own dashboard and reports easily! The ability to do keyword, competitor, link, technical and geographical research within one dashboard is brilliant. The Marketing plans and social media options are also excellent- they really do help get businesses seen online.

SE Ranking is a friendly tool with a great UI. It has a full suite of tools including keyword research, keyword rankings, reports, and site audits.

I love the Site Audit tool as it provides a thorough review of the site. I also love the report builder as it is easy to use and full of great features including scheduler and drag and drop builder.

Complete SEO solution at reasonable pricing. a lot of SEO tools out there are simply way overpriced. I subscribed to SE Ranking when they are newly launched and have witnessed the team's effort to improve the interface and add new features. As a user, I appreciate the product team's effort to continuously improve their software.

pricing is fair for agencies who just started as well.

I am very pleased with the ease of connecting Google Analytics and running site audit helps create reports that would've taken forever without SERanking. However, I enjoy the keyword dashboard the most - it gives a great overview of all keyword performance and is organized intuitively to help us users make decisions without the need of exporting to Excel for analysis.

GET STARTED WITH SE RANKING

Very easy to set up, it gives enough data to be useful without being overwhelming. I used to use SEMRush (and still do on occasion) but the amount of data and how it is presented in SEMRush is often overkilled for most users, whereas in SERanking it is plentiful and useful, and easier (in my opinion) to make sense of.

You can do keyword research and competitor analysis AND to top it all off, they even have an SEO to-do list that gives you a load of useful tasks to action as well as relevant directories to go and get your website listed on and help boost your SEO efforts.

The keyword analysis and auditing tools are a great addition to rank tracking. They provide invaluable insights to our ongoing campaigns and competitors in an easy-to-use dashboard and reporting structure.

In comparison to a lot of other performance tracking platforms I have used in the past, it is easily the most accurate and accessible when sharing results with key stakeholders.

I will not talk about the obvious, like expecting the data is real, I believe it is, so I will skip that part and resume it to these 3 aspects.

Intuitive platform, clients access, white label.

The platform is very intuitive and their white label feature is finally real, had some issues with other tools in the past that kept very limited WL features on already expensive plans, such as the report logos or footer texts to their most expensive plan. So I appreciate they do not limit the white labeling from their Plus plan, (all or nothing), you may even use your own subdomain and grant access to your clients with your domain, with your branding, because Yes! you can create client access accounts and limit them to specific metrics, tools, and projects.

I love the ranking reports which show how my sites are tracking in the SERPs for the keywords I want to track. My partner loves the fact that these are e-mailed weekly.

I absolutely love the flexibility with pricing that SERanking provides compared to their competition. There are some things I just don't need at my stage of this game, and SERanking has made SEO and SERP management affordable even for a little fish like myself. This was my primary motivation initially and I'm glad I did.

I've already written an independent review of SERanking and given them a good score because they are simply the best value for money for working out your website marketing strategy. That review will give you all the different parts that I use and show you why they're good.

SE Ranking Review – Pricing Plan

SE Ranking offers 14 days of a free trial. After that, you have to choose a plan based on your requirement as they offer a customizable plan.

They have a total of 3 plans named – OPTIMUM, PLUS, and ENTERPRISE.

These plan price customized based on Ranking checking frequency (available – Daily, Every 3 Days, and Weekly) and subscription periods (1 month, 3 months, 6 months, 9 months, and Annual)

You don’t need to have or apply a coupon code to get their discount. As SE Ranking discount (5%) is applicable from 3 months subscription.

You can get up to a 60% discount from SE Ranking. Their Optimum plan starts at $18.60 per month, per user which is the minimum starting price. And their Enterprise plan’s maximum price is $189 per month per user. My recommended plan is PLUS (select WEEKLY and ANNUAL) that you can get at a 60% discount. So, if you planning to subscribe to this tool why not start with a free trial as this cloud-based SEO software offering it.

GET STARTED WITH SE RANKING

PROS

A complete range of SEO tools and reports.

A clean design and easy to use.

Localized keyword reports.

CONS

Some features have to be bought in addition to the subscription.

The comprehensive reports can take time to produce.

FULL

DEMO

From $7 per month.