HOW TO BECOME SUCCESSFUL ON YOUTUBE?
- McBusiness
- May 24, 2021
- 9 min read

How to increase views on YouTube?
Is your YouTube channel continuously stuck in the same place? If you’re having
trouble marketing your videos and getting more views, you’re most likely not
taking advantage of the two most important success factors on this platform:
organic search results and content strategy. As the second-largest search
engine in the world, nearly 2 billion people use YouTube monthly.
So, why is your video not getting any views if there are millions of people on
YouTube every day? Chances are, you’re not leveraging some of the most
powerful methods and strategies for generating free views. Here are eight
ways to get more views on YouTube.
Free ways to get more YouTube views from organic
search results
Organic search results should be the primary source of your YouTube views.
This is why it’s important to optimize each video. Of course, this is easier said
than done because there are billions of videos competing for attention against
you.
In YouTube’s search and discovery lesson, they explain how they rank videos:
“Videos are ranked based on a variety of factors including
how well the title, description, and video content match the
viewer’s query. Beyond that, we look at which videos have
driven the most engagement for a query, and make sure it’s
easy for viewers to find those.”

Here are four ways to improve your ranking and get more search views on
YouTube.
1. Improve your titles
You’d be surprised to know how many YouTubers don’t take video titles
seriously. Using the right keywords in your titles can go a long way when it
comes to YouTube search engine optimization. There are plenty of SEO tools
online to check trending keywords. Check out Keywordtool.io or Ahrefs to get
keyword ideas for your campaign.
2. Optimize descriptions
Similar to video titles, descriptions play an important role in getting your
videos found on YouTube. Empty descriptions won’t help you get more search
views. Write a short summary for each video that describes what it’s about,
making sure to include the keyword you use in your title. Once you start
creating keyword-targeted videos, you should see higher click-through rates
and more top rankings across your channel.
3. Take advantage of tags
YouTube tags are phrases and words you can add to your video
descriptions. They help viewers — and YouTube — know what your video is
about and can help rank videos higher in search results.
Here are three YouTube tag best practices to follow:
Make sure to tag your target keyword first, then add the rest by order of
importance.
Add broad keywords that cover general topics your video could fall under.
Use specific keywords that cover what your video is about.
Following these tagging best practices can help boost your organic search
rankings and get you more views on YouTube.
4. Use an attractive thumbnail
Using the right thumbnail will attract people’s attention and encourage them to
click on the video. Your thumbnail should be intriguing and engaging, yet
strictly related to the content.
Some YouTubers use fake thumbnails as clickbait, but you should avoid doing
this on your channel. Your goal is to create exciting and high-quality
thumbnails to capture potential viewers’ attention, not trick them into watching
your content.
Here are some best practices from the eCommerce company Oberlo to make
the perfect YouTube thumbnail:
“Make sure to use the ideal YouTube thumbnail size: 1280
pixels by 720 pixels. Ensure your YouTube thumbnail
accurately represents your video content. Include an
abbreviated version of your title in your thumbnail. Make
sure your thumbnail text is large enough to read, even on
smartphones.”

How to get more YouTube views through better
content strategy
A good content strategy is the second most important factor in getting more
search views on YouTube. This includes both the type of content you’re putting
out and the way you’re marketing it to your audience.
Here are four additional tips on how to get the most out of YouTube with
proper marketing and content creation.
1. Distribute using Social Media Marketing
If you want to build a loyal audience on YouTube, you will have to use social
media to back up your efforts. Facebook, Instagram, and Twitter offer massive
audiences that you can reach out to through simple social media marketing.
One of the best ways to build a loyal fan base is to incorporate chat marketing
in your strategy to engage with your audience on a more personal level. By
subscribing to your social media accounts, viewers can be notified when you
upload new videos and put out new content.
2. Upload new videos consistently
When it comes to YouTube, consistency is key. One strategy that works for
YouTubers is releasing a new video every week. Kelly explains how it’s helped
grow her channel:
“The consistency mixed with the value of free training creates excitement
around my channel. This is really handy when I use it alongside Chat
Marketing. I’ve created a list of subscribers via my Messenger bot, and each
week they receive texts and emails that let them know when a new video is
live.
It’s almost like a weekly newsletter, but with video.”
The key is to become a part of your viewer’s schedule. That way, when, say,
Thursday rolls around, viewers are excited to watch your video, share it, and
bring more eyes to your content.
3. Take advantage of viral trends
Leveraging viral content is one of the easiest ways to get views on YouTube.
There’s always something out there that people will want to watch, whether it
is related to a celebrity, an event, or some shocking news in the world.
If you find a way to incorporate a viral trend into your content, you can benefit
from the extra attention. For example, if you’re a marketing agency, create a
video around industry updates or events like Facebook’s F8 conference. Since
there’s a lot of hype around the topic, people will be looking for highlights and
commentary.
Make sure the trend you choose is related to your channel. Random content
created for the sake of views will leave viewers with a bad taste in their mouth
around your brand.
4. Bring in Guest YouTubers
One uncommon but great way to get more views on YouTube is to collaborate
with other YouTubers. It’s not only an excellent way to network with other
industry leaders, but it can also help you reach a wider audience and gain
influence in targeted topics.
Write a list of popular channels and creators who are thought of as leaders in
your industry. Select those whose work you trust and have a similar voice and
style to your company. Then reach out with an offer to collaborate on a video.
Your goals should be aligned with the target channel. The entire collaboration
should be focused on delivering as much value to the channel’s audience as
possible.

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Final thoughts
Getting more views on YouTube for new subscribers and leads is hard work.
But by following the methods above, your company can get more views
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