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HOW TO BECOME SUCCESSFUL ON YOUTUBE?

  • Writer: McBusiness
    McBusiness
  • May 24, 2021
  • 9 min read

How to increase views on YouTube?


Is your YouTube channel continuously stuck in the same place? If you’re having

trouble marketing your videos and getting more views, you’re most likely not

taking advantage of the two most important success factors on this platform:

organic search results and content strategy. As the second-largest search

engine in the world, nearly 2 billion people use YouTube monthly.

So, why is your video not getting any views if there are millions of people on

YouTube every day? Chances are, you’re not leveraging some of the most

powerful methods and strategies for generating free views. Here are eight

ways to get more views on YouTube.


Free ways to get more YouTube views from organic

search results

Organic search results should be the primary source of your YouTube views.

This is why it’s important to optimize each video. Of course, this is easier said

than done because there are billions of videos competing for attention against

you.

In YouTube’s search and discovery lesson, they explain how they rank videos:


“Videos are ranked based on a variety of factors including

how well the title, description, and video content match the

viewer’s query. Beyond that, we look at which videos have

driven the most engagement for a query, and make sure it’s

easy for viewers to find those.”



Here are four ways to improve your ranking and get more search views on

YouTube.


1. Improve your titles

You’d be surprised to know how many YouTubers don’t take video titles

seriously. Using the right keywords in your titles can go a long way when it

comes to YouTube search engine optimization. There are plenty of SEO tools

online to check trending keywords. Check out Keywordtool.io or Ahrefs to get

keyword ideas for your campaign.


2. Optimize descriptions

Similar to video titles, descriptions play an important role in getting your

videos found on YouTube. Empty descriptions won’t help you get more search

views. Write a short summary for each video that describes what it’s about,

making sure to include the keyword you use in your title. Once you start

creating keyword-targeted videos, you should see higher click-through rates

and more top rankings across your channel.


3. Take advantage of tags

YouTube tags are phrases and words you can add to your video

descriptions. They help viewers — and YouTube — know what your video is

about and can help rank videos higher in search results.

Here are three YouTube tag best practices to follow:

 Make sure to tag your target keyword first, then add the rest by order of

importance.

 Add broad keywords that cover general topics your video could fall under.

 Use specific keywords that cover what your video is about.

Following these tagging best practices can help boost your organic search

rankings and get you more views on YouTube.


4. Use an attractive thumbnail

Using the right thumbnail will attract people’s attention and encourage them to

click on the video. Your thumbnail should be intriguing and engaging, yet

strictly related to the content.

Some YouTubers use fake thumbnails as clickbait, but you should avoid doing

this on your channel. Your goal is to create exciting and high-quality

thumbnails to capture potential viewers’ attention, not trick them into watching

your content.


Here are some best practices from the eCommerce company Oberlo to make

the perfect YouTube thumbnail:

“Make sure to use the ideal YouTube thumbnail size: 1280

pixels by 720 pixels. Ensure your YouTube thumbnail

accurately represents your video content. Include an

abbreviated version of your title in your thumbnail. Make

sure your thumbnail text is large enough to read, even on

smartphones.”



How to get more YouTube views through better

content strategy


A good content strategy is the second most important factor in getting more

search views on YouTube. This includes both the type of content you’re putting

out and the way you’re marketing it to your audience.

Here are four additional tips on how to get the most out of YouTube with

proper marketing and content creation.


1. Distribute using Social Media Marketing

If you want to build a loyal audience on YouTube, you will have to use social

media to back up your efforts. Facebook, Instagram, and Twitter offer massive

audiences that you can reach out to through simple social media marketing.

One of the best ways to build a loyal fan base is to incorporate chat marketing

in your strategy to engage with your audience on a more personal level. By

subscribing to your social media accounts, viewers can be notified when you

upload new videos and put out new content.


2. Upload new videos consistently

When it comes to YouTube, consistency is key. One strategy that works for

YouTubers is releasing a new video every week. Kelly explains how it’s helped

grow her channel:


“The consistency mixed with the value of free training creates excitement

around my channel. This is really handy when I use it alongside Chat

Marketing. I’ve created a list of subscribers via my Messenger bot, and each

week they receive texts and emails that let them know when a new video is

live.


It’s almost like a weekly newsletter, but with video.”

The key is to become a part of your viewer’s schedule. That way, when, say,

Thursday rolls around, viewers are excited to watch your video, share it, and

bring more eyes to your content.


3. Take advantage of viral trends

Leveraging viral content is one of the easiest ways to get views on YouTube.

There’s always something out there that people will want to watch, whether it

is related to a celebrity, an event, or some shocking news in the world.

If you find a way to incorporate a viral trend into your content, you can benefit

from the extra attention. For example, if you’re a marketing agency, create a

video around industry updates or events like Facebook’s F8 conference. Since

there’s a lot of hype around the topic, people will be looking for highlights and

commentary.

Make sure the trend you choose is related to your channel. Random content

created for the sake of views will leave viewers with a bad taste in their mouth

around your brand.


4. Bring in Guest YouTubers

One uncommon but great way to get more views on YouTube is to collaborate

with other YouTubers. It’s not only an excellent way to network with other

industry leaders, but it can also help you reach a wider audience and gain

influence in targeted topics.


Write a list of popular channels and creators who are thought of as leaders in

your industry. Select those whose work you trust and have a similar voice and

style to your company. Then reach out with an offer to collaborate on a video.

Your goals should be aligned with the target channel. The entire collaboration

should be focused on delivering as much value to the channel’s audience as

possible.



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Didn’t give you any solution in case of demonetization

If YouTube deletes your videos for going against the terms and conditions


Final thoughts

Getting more views on YouTube for new subscribers and leads is hard work.

But by following the methods above, your company can get more views

 
 
 

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