EMAIL MARKETING TIPS AND STRATEGIES FOR BUSINESSES
- McBusiness
- May 25, 2021
- 11 min read
How do I build an email strategy?
This guide is a great way to build an email marketing strategy and we encourage you to follow it! We also have a great post on how to run a successful email marketing campaign that you should definitely check out.
Here’s what you’ll find
Set a goal for your email campaign
Decide on the types of email you’ll send
Choose your audience segments
Select the right technology
Create eye-catching opti-ns
Plan emails and followups
Craft the perfect subject line
Write your email marketing copy
Design your email
Test and track your email campaign
How often should I send marketing emails?
There’s no hard, fast rule when talking about how often to send marketing emails, so we recommend that you ask your subscribers how often they want to hear from you. You can also do some A/B testing to see what frequency has the best performance.
Generally, you’ll want to reach out to newer subscribers more often since they’re just getting to know you. But, beyond that just send out emails on the schedule you’ve established and no more.
When should I send marketing emails?
Timing is another one that can vary widely depending on your list. Our advice is to experiment with this and see what gives you the best results for your subscribers. You can check out Google Analytics to find out when your subscribers are most active and send your emails at that time.
Should I be sending email newsletters?
Absolutely! More than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy. Email marketing is a very cost-effective way for brands to communicate with their customers and email newsletters are an essential piece of any email marketing strategy.
Here are my top 9 reasons for the importance of email marketing and how they can help your business:
1. Stay in contact with your audience
Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. This email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks.” Those that have signed up to your email list have already made a commitment to receive these notes. So they will likely enjoy these emails (as long as you give them something worth reading) and it will boost engagement with your customers.
2. Reach customers in real-time
According to Litmus, 54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Not only that, well-designed emails produce higher conversion rates on mobile than any other medium. Hit ’em on the go!
3. People engage with emails
For a long time now, over 40 years actually, email has been a form of communication. As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fashion. Whether it is to reply, to forward, click through to something else embedded within the email, delete, or to buy something, or to sign up. We tend to do something with the email. Knowing this, you can use email to drive people to your website, to pick up the phone and call, or any other call to action. In fact, over 25 percent of sales last year were attributed to email marketing.
4. Email marketing is easy to measure
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak, or which ones to get rid of altogether. These metrics should not be ignored. They are an important part of your internet marketing campaign as a whole.
While there are various studies and surveys that present “optimal” numbers to aim for, it all depends on your industry and target audience. If your customers not only want but expect daily emails, you better provide them. However, sending too many emails to consumers who don’t want more than once a week will see your unsubscribe rate increase. It’s all about knowing your customers and providing valuable content.
5. It’s affordable
Yes, we know you were waiting for us to address this one. You can reach a large number of consumers for less than pennies per message. The cost per (possible) conversion is so low with email marketing, I cannot believe every company does not participate or engage more often.
Email marketing services such as SendGrid costs $0.0006 cents per message at their Platinum Marketing Email level. Mail Chimp allows you to send up to 12,000 emails a month for free.
They also do offer larger monthly plans for growing businesses with up to 600,000 subscribers and high volume sender plans for anything over that. Another email marketing company, Vertical Response, offers free email marketing up to 4,000 emails a month and 1,000 email contacts. They also offer subscription services for higher-volume senders.
So, yes, while it does offer a significant ROI, it might be a wise idea to hire someone to manage these efforts. According to Shout It Out Designs, at a 15,000 email database, your company would spend about 152 hours per year managing the campaign.
This would include writing, drafting, scheduling, sending, etc. of the emails, answering any questions about offers, missing coupons or other concerns, and database maintenance: adding and deleting members, updating information, and other tasks.
6. Allows for targeted messaging
Now let’s talk about the importance of email marketing when it comes to lead nurturing – sometimes referred to as email lead marketing. The main idea here is that your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others may be at the research and compare stage, and even others in the ready-to-purchase stage. Creating buyer personas can help you determine what kind of content to create for each step.
Segmenting these customers into appropriate email marketing lists helps businesses target these groups more effectively. Customers need the information to move them to the next buying cycle stage; pushing the right content can do just that. It’s all about moving these prospects down your sales funnel – not as quickly as possible, but as efficiently as possible.
7. Increase brand awareness
Nope, social media isn’t the only platform that helps a company’s brand awareness. Possessing a customer or prospect’s email address means one thing: they showed a level of interest in your business. Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top of mind.
This doesn’t mean sending four daily emails to every single customer.
That’s actually a great way to get customers to hate you… Instead, try some email marketing that promotes your activeness in the local community. Too many times companies try to sell, sell, sell their products via email marketing, and completely ignore the brand awareness factor. By doing so, they’re also prohibiting the ultimate possibility of building customer trust and adding a sense of personality to their brand.
8. It’s timely
Speaking of sell, sell, sell…
Yes, one of the benefits of email marketing can be to sell your products, if you approach it in the correct fashion. It’s important to use all the customer data and information you can. Sending customers a special offer on their birthday, or letting them know their favorite dish is half off is much more effective than simply sending them a menu.
This email marketing strategy also can incorporate seasonal offers, allowing you to promote a holiday special or an annual sale. Be sure to create a sense of urgency for any offer – customers are much more likely to purchase when a deal is ending soon.
9. Everyone (almost) uses email
A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool. Unless your industry accounts for the remaining 9% (hint: it doesn’t), email presents an incredible opportunity to reach customers. Not only can you provide them with discounts, specials, new products, and more, they can share and forward those emails to anyone they’d like. A good email marketing strategy is to encourage customers to share offers as much as possible. Remember brand awareness?
Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses.
WHAT IS THE BEST EMAIL MARKETING SOFTWARE FOR ANY BUSINESS?
GetResponse is a high-level and advanced email marketing tool to generate business leads. It is too much secure to handle business clients and easily manage email lists. Get Response provides powerful autoresponders features for email creators and focus on customer queries. We can create customize landing pages for our email marketing campaigns and send bulk emails to customers. We can also check email data by using the get response funnel and improve the business campaign. It's also helpful to create marketing Webinars for business online and get good marketing results without wasting time.
It is very easy to use, more precisely when you register you have a webinar available with detailed instructions on how to use the service and what its possibilities are. You have the opportunity to use this service for 30 days for free. I have used this service to create and send newsletters and email campaigns. The tool is very useful and has many functions, so you can create a targeted list of subscribers or segment recipients and follow the analytics that tells you how successful your email campaign is. The drag and drop option is available to create a newsletter. You have about 500 templates whose quality is excellent.
A very important option is that you can schedule the time and date of sending emails so that GetResponse itself sends emails at the scheduled time. A very useful service for creating successful email campaigns
Getresponse offers a versatile and easy to use platform that has a lot of features that are able to meet all marketing needs that arise, these features are dynamic content creation, drip campaigns, landing pages and web forms, also offers an intelligent and practical interface that keeps all the functions organized, another positive point is that it has a large number of templates to create marketing campaigns of any subject.
In order to carry out Digital Marketing GetResponse provides us with solutions and it is with efficient tools that we can not only communicate with our users but also allow us to create and send campaigns with greater reach, I like it because it provides us with this solution and makes it easier for us Much more comfortable being able to create the campaigns and receive a complete and detailed analysis in order to be able to improve and attract new clients in a favorable way, we have seen results and it is the point that I like the most since the operation of your system is very remarkable.
The GetResponse system works in a different way than other marketing delivery systems, fundamentally based on sending campaigns by emails in order to receive positive responses or attract potential customers to the company, for me, it has been a complete system and I like it because meets your offering objective. also GetResponse is professional and allows you to edit campaigns directly from your systems and modify before sending, so for me it is more complete and necessary. I like it
GetResponse is a modern email marketing tool for business promotion on a low budget. To get response we can create Webinars, landing pages very quickly and send emails to customers at a scheduled time.
Get Response editor is very easy to manage email campaigns by just drag and drop online. We can test emails before sending them to all customers. GetResponse automation tool provides the higher possibility to generate new leads for the business. We can manage subscriber lists and import-export customer data in one click. By GetResponse advance features we can track all emails data and modified marketing campaigns according to business services
The system that we use for us and sending mass emails is GetResponse, it is a very nice service to be able to send emails to a large number of users in this way we can reach much more traffic to our website and in turn, the system has been very sales.
Nice and the tools were very intuitive, we have had good results when receiving automation responses from email services, and the general analysis received by response has served a lot to improve each of our points of sale.
Getresponse is suitable for any company, with this you can have a more organized and efficient marketing automation management, in addition to establishing a workflow for the entire team, creating automated campaigns, increasing sales, and increasing the acquisition of potential customers Through monitoring the behavior of each one of them and thus obtain the necessary information in real-time. It is easy to use and has a clean interface for smooth browsing
GetResponse has a friendly UI and allows you to manage campaigns easily.
It also has attractive templates to create the content of the messages. It is integrated with other applications like WordPress. A / B testing is also possible. It has a 30-day free trial, which I think is great
it is an excellent platform for marketing automation, you can track the behavior of your customers to obtain the most relevant information so you will achieve a simplified workflow to enhance the increase in sales with personalized communication and establish the optimal performance of everything the work team.
You can run email marketing campaigns.
Panel transparency and automation functions. Creating processes for automating e-mail sending is very complex and understandable.
I originally picked this program based on a variety of capabilities it seemed to possess that no other program seemed to match. I spent months trialing many before finally deciding on GetResponse.
The templates were beautiful, extremely customizable with ease to our brand, the workflow capabilities were strong, the live 24-7 chat support was a huge bonus, and they had the ability to add pop-up sign-up forms, and landing pages to our website.
First of all, I like the professionalism of the Getresponse employees. They are always on top of their work, they give you fast responses and help you when you need some answers. Even if they don't have an answer at the time you contact them, they create a fallow up to other departments inside Getresponse like IT for example, and in a short time, you will get your answers.
I also like that they are always coming with improvements to their product and lunches new features. This helps because as we all know, marketing always on the move and always comes up with new ideas and ways to interact with your clients, and keeping up with the times by introducing new technologies is important.
GetResponse interface is quite friendly with many well-arranged reliable features which ensure the all the customer's data are very well managed.
This system has been different for us since we have not only been able to carry out digital marketing but we have managed to go much further by making sales, increasing traffic, and, most importantly, marketing on social networks, which makes this very important for us. system and I like it because its tools are very simple for what we need is fast and easy email marketing has worked without problems in this regard, the operation through social networks has allowed us to increase our visibility,
This system has allowed attracting new clients and in turn, make great advantages or move the traffic of our website, it seems to me that it has extremely attractive simple and simple tools which allows being much more agile When creating .edit marketing campaigns, we have not had any kind of problem we have had innovation managing to release the work stress found in marketing areas.
Excellent for working on creating sales-related email and marketing solutions. Contains one of the easiest dashboards to learn and use. Allows for easy sharing of content on social networks. Customer support is very dynamic and globalized, which is available in many languages. Cloud and web-based implementations work better than other Benchmark-like software.
New or existing ads can be designed and edited and then shared via email. It contains courses to learn how to use all the tools correctly.
GetResponse gives me everything I wanted and tons more but the most important thing of all is their absolutely amazing support. One-on-one handholding when I've needed it, not that it is difficult to use. Sally Beers has been my assigned support contact since day 1 and is excellent at her job.
Highly recommend!
It offers nice and flexible communication with customers through various channels, whereby the user can forward details via flyers on the important future events, customer's emails creation and GetResponse integrates other Applications for Automation of newsletters.
The tool offers the user a token of istock photos and the drag and drop functions helps on simple navigation through the platform.
Pros
Lots of templates to choose from, making building almost anything on the platform possible
Nothing is left to the imagination – you can view your marketing automation workflows and funnels in a visual manner
Conversion funnel feature makes building high-converting funnels incredibly easy
Webinar feature stands on its own and renders the need for a third-party webinar tool unnecessary
Cons
Building forms is limiting and not as intuitive compared to building emails and landing pages
Dedicated customer support is only available to Max plan subscribers
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