EMAIL MARKETING IMPORTANCE AND BENEFITS

What Is Email Marketing?

Email marketing is a highly effective digital marketing strategy for sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.

Why email marketing works?

Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere Happy Birthday email can be an easy and effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else.

That value should show in the emails you send, and the more value you provide to your target audience, the more they’ll look forward to hearing from you. When that happens, it’s easier to get them to engage with your business.

Take advantage of the benefits of email marketing for your small business!

The bottom line is that you should be communicating with your customers and prospects on a consistent basis.

That is just what is expected of businesses in today’s world. With email marketing, you can meet those expectations and more by creating a mutually beneficial relationship between your business and your email subscribers.

To summarize, the benefits of email marketing are that it can help you to build your brand, out-do your marketing goals, set yourself up as an expert, and grow your business revenue, all without breaking your budget or taking up all your time.

Benefits of email marketing from real small businesses

The importance of email marketing really can’t be overstated, but you don’t just have to take our word for it. If you want to know the real advantages of using email marketing for a small business, why not ask other small business owners and see how it worked for them?

We’re constantly on the lookout for the exciting and innovative ways our customers are using email marketing to build customer relationships and do more business.

1. Build credibility with your customers (and prospective customers)

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

“For years, in large part to the newsletter I think, I’ve never had trouble attracting new clients and the right kinds of clients. People will read my newsletter and be able to tell if I’m the right person for the project before they even call me.”

2. Get more people to call you to do business

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. For a business like Rejuvenate Therapeutic Massage, a well-timed email results in a flood of calls each time they hit send.

3. Increase donations to your cause

As fundraising efforts continue to move online, nonprofits need to adapt their outreach efforts as well. Texas-based nonprofit, Rescued Pets Movement, saw the benefit of using email campaigns to increase donations when they sent an email to raise emergency funds for a dog in need.

“We sent a plea out to our database, explaining the situation and asking for help. Our audience knows that we only send these types of emails when we really need to, which is why these always get the most clicks and shares. The response was amazing; we raised over $10,000 from individual donors and were able to get her the help she needed.”

4. Strengthen relationships with your customers

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

“Being able to get our message out there is important to us. It gives the members a feeling of being included. They know what’s going on with the gym and know that they aren’t just a number on a list.”

Nicole Sanders, founder of Ladimax Sports and Fitness

5. Improve communication to keep your customers informed

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust. For real estate management company, Buccini/Pollin Group, email has provided a reliable solution to keep tenants informed and up-to-date.

“We’ve had people say that they’ve really noticed that there’s more communication going on. It can be something small – maybe the garage doors aren’t going up or down – we try to send out an email right away letting our residents know that’s happening, and sometimes get an email right back saying thank you and that they appreciate it.”

6. Build your brand

With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter, or a friend of theirs gets the newsletter, and they know I’m the person to call. It really helps establish credibility upfront.”

7. Boost your sales and revenue

When you have an audience of people who opt into receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. This has been especially valuable for a business like Colorado-based Allegria Spa, which communicates with local residents and visitors from around the country.

“It has definitely been the easiest way to reach people. If we have a slower day and know that we want to reach local people, we can create a quick email and will get at least a few calls right away. The response is immediate.”

8. Learn what works and see the impact of your marketing efforts

Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

“Email has definitely helped us with web traffic and attendance at our events. I like that after I send an email out, I can go back and see how many people clicked through on which links. That way I can tell people are interacting with our content and click through to our website.”

9. Get started quickly and get professional assistance

With email marketing software like Constant Contact, you’ll have the tools and training you need to get started quickly — regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just call our LIVE Helpline to speak with a Marketing Advisor.

“When we first started, I really wasn’t sure how it would work for us. I’m not a professional marketer and thought I would need a lot of training. But I decided to give it a try and was able to teach myself everything I needed to know.”

10. Reach people on any device

With 60 percent of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the continuously growing popularity of mobile technology.

“We are definitely focused on mobile devices now. I want to know that if someone gets our email, no matter where they are, they can look at it. In fact, when I sent our last flyer I got three phone calls! That’s big! And I am almost positive that all of those people were on their phones, not in an office.”

11. Get more from doing less with pre-built templates

One of the benefits of using an email marketing provider like Constant Contact is that you have access to professionally designed email templates. These templates are designed to make it quick and easy to get your message out to your audience and ensure you look professional when it lands in the inbox.

“Email marketing is great because it doesn’t have to take a lot of effort to have a big effect.”

12. Look professional with expertly designed email templates

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colors to make sure it matches your brand.

“We get really good feedback from the newsletters and the new templates have been working great for us, we’re getting a lot of opens.”

13. Increase website traffic

Whether you’re an eCommerce business that sells products online or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.

“Email definitely works. We see people clicking through to our website and we have people coming into the shop telling us that they saw our newsletter.”

14. Market with a personal touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize and segment your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

This has proven especially useful for someone like Courtney Hendrickson, who manages the communication between the local government and business community of Enfield, Connecticut.

“I do the best I can to put all my contacts in separate lists so I can email just the development community, or just businesses, or elected officials, depending on what kind of event announcement or email I’m sending.”

15. Get immediate results

When you run a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different email marketing campaigns are performing.

“It’s rewarding because we always get an immediate response through orders. Whenever we need to trigger sales, we’ll think of a great special to put out there.”

WHAT IS THE BEST EMAIL MARKETING TOOL

GetResponse is a modern email marketing tool for business promotion on a low budget. In get response I can create Webinars, landing pages very quickly, and send emails to customers at a scheduled time. Get Response editor is very easy to manage email campaigns by just drag and drop online. I can test emails before sending them to all customers. GetResponse automation tool provides the higher possibility to generate new leads for the business. I can manage the subscriber list and import-export customer data in one click.

By GetResponse advance features I can track all emails data and modified marketing campaigns according to business services

The system that I use for me and sending mass emails is GetResponse, it is a very nice service to be able to send emails to a large number of users in this way we can reach much more traffic to our website, and in turn, the system has been very sales. Nice and the tools were very intuitive, we have had good results when receiving automation responses from email services, and the general analysis received by response has served a lot to improve each of our points of sale.

Getresponse is suitable for any company, with this you can have a more organized and efficient marketing automation management, in addition to establishing a workflow for the entire team, creating automated campaigns, increasing sales, and increasing the acquisition of potential customers Through monitoring the behavior of each one of them and thus obtain the necessary information in real-time. It is easy to use and has a clean interface for smooth browsing

GetResponse has a friendly UI and allows you to manage campaigns easily. It also has attractive templates to create the content of the messages. It is integrated with other applications like WordPress. A / B testing is also possible. It has a 30-day free trial, which I think is great

it is an excellent platform for marketing automation, you can track the behavior of your customers to obtain the most relevant information so you will achieve a simplified workflow to enhance the increase in sales with personalized communication and establish the optimal performance of everything on the work team. You can run email marketing campaigns.

Panel transparency and automation functions. Creating processes for automating e-mail sending is very complex and understandable. Finally, the problems with delivering emails to inboxes have disappeared. Our emails no longer fall into SPAM. The comprehensible automation panel has allowed us to extend the automation process to very advanced. Building a quick promotion page is just a moment using Landing pages.

I have been using Getresponse for 8yrs with several different companies and it is definitely the best email marketing platform with the highest deliverability rates in the industry. They offer the best tools, accurate reporting, google analytics integration, e-commerce tracking, automation, and conversion funnels to build our list, increase sales and engagement. The platform is user-friendly and easy to use for non-technical administrators. List hygiene and list management are a priority in Getresponse, they offer list segmentation, opt-in management, delivery monitoring, unsubscribe processing, bounce handling, and suppression lists. We have seen a significant increase in open rates and organic list growth. We receive the highest level of support and excellent customer service from our Senior Account Manager Patryk Mahlik as well as the entire support staff with 24/7hr online chat support.

We use GetResponse email marketing solution for our business because if you hire a digital agency they charged too much and some time wasted money. If you know a little bit about email marketing then you can easily create campaigns and generate business leads to target customers related to business. GetResponse is too secure and its server response sounds good. When we sent emails to the client that time very few emails bounce and it is easy to track all emails data properly way.

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary.

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I originally picked this program based on a variety of capabilities it seemed to possess that no other program seemed to match. I spent months trialing many before finally deciding on GetResponse. The templates were beautiful, extremely customizable with ease to our brand, the workflow capabilities were strong, the live 24-7 chat support was a huge bonus, and they had the ability to add pop-up sign-up forms, and landing pages to our website.

First of all, I like the professionalism of the Getresponse employees. They are always on top of their work, they give you fast responses and help you when you need some answers. Even if they don't have an answer at the time you contact them, they create a fallow up to other departments inside Getresponse like IT for example, and in a short time, you will get your answers.

I also like that they are always coming with improvements to their product and lunches new features. This helps because as we all know, marketing always on the move and always comes up with new ideas and ways to interact with your clients, and keeping up with the times by introducing new technologies is important.

GetResponse interface is quite friendly with many well-arranged reliable features which ensure the all the customer's data are very well managed.

It offers nice and flexible communication with customers through various channels, whereby the user can forward details via flyers on the important future events, customers' emails creation and GetResponse integrates other Applications for Automation of newsletters.

The tool offers the user a token of istock photos and the drag and drop functions help with simple navigation through the platform.

Getresponse offers a flexible and simple to utilize stage that has a lot of highlights that can meet all showcasing requirements that emerge, these highlights are dynamic substance creation, dribble crusades, greeting pages, and web structures, additionally offers a clever and down to earth interface that keeps all the capacities coordinated, another positive point is that it has an enormous number of layouts to make promoting efforts of any subject

GetResponse is a software that I like a lot as well as my work team because it has an excellent interface and tools that facilitate our work when carrying out marketing campaigns. It allows me to create emails easily with the use of its templates.

I can also generate email lists of the clients I have to have a greater order in the campaigns I carry out. Another aspect that I like about this application is that I can receive reports and analysis of how each of the campaigns is going, this is important to me.

I like GetResponse because it is so easy to use and versatile. It has all the necessary functions to send emails to your potential clients. It is perfect in each of the functions it offers

Getresponse has it all for my taste. I can create a landing page, opt-in page, and build my email list with this.

You can create a complete funnel for your website as well.

It is very user friendly and easy to use

GetResponse is a high-level and advanced email marketing tool to generate business leads. It is too much secure to handle business clients and easily manage email lists. Get Response provides powerful autoresponders features for email creators and focus on customer queries. I can create customize landing pages for my email marketing campaigns and send bulk emails to customers. I can also check email data by using get response funnel and improve the business campaign.

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It's also helpful to create marketing Webinars for business online and get good marketing results without wasting time

It is very easy to use, more precisely when you register you have a webinar available with detailed instructions on how to use the service and what its possibilities are. You have the opportunity to use this service for 30 days for free. I have used this service to create and send newsletters and email campaigns. The tool is very useful and has many functions, so you can create a targeted list of subscribers or segment recipients and follow the analytics that tells you how successful your email campaign is.

The drag and drop option is available to create a newsletter. You have about 500 templates whose quality is excellent. A very important option is that you can schedule the time and date of sending emails so that GetResponse itself sends emails at the scheduled time. A very useful service for creating successful email campaigns…

Pros of using Getresponse

It’s pretty user-friendly.

So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.

The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard-pressed to find similar discounts from key competitors.

You get really advanced features when it comes to marketing automation.

Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.

Getresponse’s webinar functionality is great, and a genuine USP — I haven’t come across this functionality on similar products.

Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels, and e-commerce activity under one roof.

Cons of using Getresponse

The drag and drop interfaces for creating landing pages and forms are a bit fiddly and need improvement.

Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.

Improvements could be made to how data capture forms work so that users have the option to switch them on or off on mobile devices.

There’s a hard limit of 500 webinar attendees.

No phone support is provided (unless you’re on a “Max” plan).

Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.

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