EMAIL MARKETING TIPS AND STRATEGIES

There are many reasons you should make email marketing one of your top priorities, but here are the top 3:

1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.

2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.

Email is simply the best way to make sales online.

top 10 benefits of email marketing

Before we jump into what real small business owners said their top benefits of email marketing were, let’s take a look at our top 10.

1. Targeted and personalized content

No one wants to read an email that sounds like it was just blasted out to a bunch of people. Where’s the value in that, and who is that helping? No one.

Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.

2. Build credibility

Emails from an unknown sender or with a shady subject line can feel like spam. It just feels off, and customers often just delete these emails.

For some customers, an emoji will make them click and be happy. For others, the same subject line might make them go hunting for the unsubscribe link. You need to tailor your content according to what your readers want. Knowing your readers’ interests and needs gets your email read, instead of the spam folder.

Creating a permission-based email list that includes a checkbox for users to opt-in to your mailing list ensures that a customer knows which emails they’re signing up for, and how often they’ll be receiving emails from you.

3. Better brand recognition

Do people recognize your brand?

With email marketing, you can easily brand your emails. But brand recognition goes beyond design. By consistently providing valuable content to your audience, they will begin to recognize, and even anticipate your emails.

You can even use your emails to get useful feedback on your brand. Are customers happy with the content you’re providing? Would they like to learn something different?

Use a survey or start a discussion on social media. Once you get them involved in the process, you’ll know exactly how to provide valuable content in your emails.

4. Boost sales

According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase online due to an email marketing message.

By promoting your business through email marketing, it gives your audience the chance to make a purchase right from their phone or laptop.

Email marketing can be used to sell to prospects, boost referrals, upsell to current customers, and even re-engage customers that have not purchased from you in a while. The more relevant and targeted your email content is, the more likely the reader will take an action.

5. Stronger customer relationships

Email marketing can help to build customer relationships by providing them with the information they want directly into their inbox on a consistent basis. When you help make your audience’s lives better, whether that be with your product or service, helpful tips, or even just a “happy birthday” gift coupon, they will learn to appreciate and trust you.

Eventually, they will begin to look to your business for the information and value you have been providing them, thinking of you first when they need your services.

6. Optimize your time and budget

With any business, but especially within a small business, there are always time and budget constraints. While big businesses can afford to go all out and buy advertising space during the Super Bowl, small businesses don’t have that luxury.

Plus, the costs associated with email marketing are very low, to begin with.

In terms of time commitment, email marketing can be put on autopilot, yet stay personalized and targeted towards your subscribers on an individual level.

7. Reporting helps you to learn what works

There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox and depending on how well the “From” name and subject line resonate, they decide whether to open the email or ignore it. Good open rates mean that your customers know your brand well enough to want to hear from you..

Next up is your click-through rate (CTR) which generally gives you a good idea of how many customers took the time to go through your email content to click on the links within.

After a customer has clicked through your email, ideally the next goal is to get them to convert – in other words, to follow through on the action your email has asked them to take. Your email conversion rates are an important metric to track because they tell you how well the call-to-action in your email has performed.

8. Increased traffic to your website

Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog.

For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class had they not revisited the website in time. The design school then can fill all the seats more quickly by promoting the class via email, instead of waiting for reservations to trickle in.

9. Establish authority

When you run your own business, one of your goals may be to be seen as an expert in your industry.

Your customers have signed up for your marketing newsletters because they want to hear from you. They appreciate the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.

10. Build excitement

Everyone likes to belong to a special group, especially when they can receive exclusive perks.

Your customers aren’t all the same, and the one-size-fits-all approach doesn’t work. Use your email campaigns to drive home the message that your customers are unique and important to your business.

Whether you’re giving a section of customers a sneak peek into an upcoming product launch, or simply rewarding them for being loyal customers, they all love a sweet deal. Volkswagen offers email subscribers free movie tickets several times a year. Starbucks gives their gold members free drinks around the holidays.

As a small business, you might not be able to go around giving free stuff to your customers, but a little something extra can go a long way. Rewarding your customers is a nice gesture, and from your side, it’s a great way to accelerate your marketing goals. Everybody wins.

Getresponse offers a flexible and simple to utilize stage that has a lot of highlights that can meet all showcasing requirements that emerge, these highlights are dynamic substance creation, dribble crusades, greeting pages, and web structures, additionally offers a clever and down to earth interface that keeps all the capacities coordinated, another positive point is that it has an enormous number of layouts to make promoting efforts of any subject.

WHAT IS THE BEST EMAIL MARKETING SOFTWARE TO USE?

GetResponse is a software that I like a lot as well as my work team because it has an excellent interface and tools that facilitate our work when carrying out marketing campaigns. It allows me to create emails easily with the use of its templates. I can also generate email lists of the clients I have to have a greater order in the campaigns I carry out. Another aspect that I like about this application is that I can receive reports and analysIs of how each of the campaigns is going, this is important to me.

I like GetResponse because it is so easy to use and versatile. It has all the necessary functions to send emails to your potential clients. It is perfect in each of the functions it offers

Getresponse has it all for my taste. I can create a landing page, opt-in page and build my email list with this.

You can create a complete funnel for your website as well.

It is very user friendly and easy to use

GetResponse is a high-level and advanced email marketing tool to generate business leads. It is too much secure to handle business clients and easily manage email lists. Get Response provides powerful autoresponders features for email creators and focus on customer queries. I can create customize landing pages for my email marketing campaigns and send bulk emails to customers. I can also check email data by using get response funnel and improve the business campaign. It's also helpful to create marketing Webinars for business online and get good marketing results without wasting time.

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It is very easy to use, more precisely when you register you have a webinar available with detailed instructions on how to use the service and what its possibilities are. You have the opportunity to use this service for 30 days for free. I have used this service to create and send newsletters and email campaigns. The tool is very useful and has many functions, so you can create a targeted list of subscribers or segment recipients and follow the analytics that tells you how successful your email campaign is.

The drag and drop option is available to create a newsletter. You have about 500 templates whose quality is excellent. A very important option is that you can schedule the time and date of sending emails so that GetResponse itself sends emails at the scheduled time. A very useful service for creating successful email campaigns.

Getresponse offers a versatile and easy to use platform that has a lot of features that are able to meet all marketing needs that arise, these features are dynamic content creation, drip campaigns, landing pages, and web forms, also offers an intelligent and practical interface that keeps all the functions organized, another positive point is that it has a large number of templates to create marketing campaigns of any subject.

In order to carry out Digital Marketing GetResponse provides me with solutions and it is with efficient tools that I can not only communicate with my users but also allow me to create and send campaigns with greater reach, I like it because it provides me with this solution and makes it easier for me Much more comfortable being able to create the campaigns and receive a complete and detailed analysis in order to be able to improve and attract new clients in a favorable way, I have seen results and it is the point that I like the most since the operation of the system is very remarkable.

The GetResponse system works in a different way than other marketing delivery systems, fundamentally based on sending campaigns by emails in order to receive positive responses or attract potential customers to the company, FOR me, it has been a complete system and I like it because meets your offering objective. also GetResponse is professional and allows you to edit campaigns directly from your systems and modify before sending, so for me it is more complete and necessary. I like it.

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GetResponse is a modern email marketing tool for business promotion on a low budget. To get response I can create Webinars, landing pages very quickly, and send emails to customers at a scheduled time. Get Response editor is very easy to manage email campaigns by just drag and drop online. I can test emails before sending them to all customers. GetResponse automation tool provides a higher possibility to generate new leads for the business. I can manage the subscriber list and import-export customer data in one click. By GetResponse advance features I can track all email data and modified marketing campaigns according to business services.

The system that I use for me and sending mass emails is GetResponse, it is a very nice service to be able to send emails to a large number of users in this way we can reach many more traffic to our website, and in turn, the system has been very sales. Nice and the tools were very intuitive, we have had good results when receiving automation responses from email services and the general analysis received by response has served a lot to improve each of our points of sale.

Getresponse is suitable for any company, with this you can have a more organized and efficient marketing automation management, in addition to establishing a workflow for the entire team, creating automated campaigns, increasing sales, and increasing the acquisition of potential customers Through monitoring the behavior of each one of them and thus obtain the necessary information in real-time. It is easy to use and has a clean interface for smooth browsing.

GetResponse has a friendly UI and allows you to manage campaigns easily. It also has attractive templates to create the content of the messages. It is integrated with other applications like WordPress. A / B testing is also possible. It has a 30-day free trial, which I think is great

it is an excellent platform for marketing automation, you can track the behavior of your customers to obtain the most relevant information so you will achieve a simplified workflow to enhance the increase in sales with personalized communication and establish the optimal performance of everything the work team. You can run email marketing campaigns.

Panel transparency and automation functions. Creating processes for automating e-mail sending is very complex and understandable. Finally, the problems with delivering emails to inboxes have disappeared. Our emails no longer fall into SPAM.

We should use GetResponse email marketing solution for our business because if you hire a digital agency they charged too much and some time wasted money. If you know a little bit about email marketing then you can easily create campaigns and generate business leads to target customers related to business. GetResponse is too secure and its server response sounds good. When we sent emails to the client that time very few emails bounce and it is easy to track all emails data properly way.

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary.

I originally picked this program based on a variety of capabilities it seemed to possess that no other program seemed to match. I spent months trialing many before finally deciding on GetResponse. The templates were beautiful, extremely customizable with ease to our brand, the workflow capabilities were strong, the live 24-7 chat support was a huge bonus, and they had the ability to add pop-up sign-up forms, and landing pages to our website.

Get Response Pricing

Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers. Plus — starting at $49 per month for up to 1,000 subscribers. Professional — starting at $99 per month for up to 1,000 subscribers.

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